Style of Clothing


The style of clothing designates the way of dressing, a phenomenon involving personality and society. The factors are not only aesthetic research but also affirmations of social rank, purchasing power and personality.

This is a project where we create an interactive information cartography about different styles of clothing in Île-de-France. Our target for this project is anyone living in the Île-de-France. We used social media as a medium to spread our survey and reach a wide and varied audience. The target that may be interested in this information mapping is fashion researchers, fashion designers, seamstresses or just people interested in fashion. The survey we have done, the data collected and the information mapping created can be a means of contributing to research on the subject of fashion, or just to be a means of informing the curious and justifying certain a priori. Following several research on how to present our cartography, we favor digital media to plastics, so we opted for an interactive presentation software, prezi.

Prezi, a presentation software that uses motion, zoom, and spatial relationships to bring ideas and data to life, is considered visual narration software alternative to traditional slide-based presentation formats. Prezi presents a map-like preview that allows users to pan between topics, zoom in on details, and go back to reveal the context. Finally, we decided to continue our project by keeping this principle of interactive cartography created with this software.

In view of this we have decided to work on the correlation or not of its a priori by conducting our own investigation. So we started by creating a questionnaire and we made it run on different social networks to have a high visibility. After a week we received nearly 1200 responses from all over the Île de France. These answers allowed us to carry out our statistics and to check if the received idea correlated with the figures. For that we decided to show at first the results of each region and district separately, in a kind of interactive map. Then added in a second time, the common points and finally see if the apriori are verified or not. We have given reason to certain, for example the statistics of the region of Hauts de Seine (92), considered as “the rich suburb,” showed figures affirming that, with an average of 26% of people who would spend 100 € and € 200 a month on clothes. We were also able to challenge other priorities: we obtained the same average of 68% of people wearing jeans, in districts such as the 8th and 18th where dress styles and lifestyle seemed quite different from the other mentions previously.

The realization of our project was not easy, our subject and our information collected being very diversified, it was difficult at first to find our main axes. After long hours of reflection and analysis we decided to justify or prove false a prioris. The positive point of the media we have chosen is the fact that it allows us to show this much needed information about us. The survey we conducted was our main source of information, the large number of responses we collected, 1220 responses, allowed us to pursue our goal of justifying or proving false apriori and understanding how it varies. the dress styles. Once the analyzes and the identification of the common answers have been made, we have demonstrated or denied the claims. We can conclude that the neighboring boroughs, whose expenses are similar, have similar styles and tastes. But we also noticed many similarities between more distant regions, common styles, expenses or even common favorite colors. The moral of this project would surely be that the habit does not make the monk and that we must not always believe the rumors.

Link to the interactive cartography :

French presentation of the project!